Skil Sink
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Self-paced e-learning materials
Understanding Briefs
Read a campaign brief the way a brand intends it: spot the goals, key messages, must-haves and restrictions, a...
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240
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Campaign Negotiation
Negotiate the full shape of a campaign, not just the fee: deliverables, timelines, usage rights, exclusivity a...
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230
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Meeting Deadlines
Deliver brand content on time by planning backwards from the due date, building in buffer for approvals and ke...
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185
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Brand Communication
Keep conversations with brands clear and professional, from the first email to the final report, so partnershi...
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155
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Content Review & Approval
Move content through brand review without endless back-and-forth by sharing drafts clearly, handling feedback...
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290
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Long-Term Brand Deals
Grow one-off sponsorships into ongoing partnerships by delivering reliably, sharing results and proposing amba...
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245
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Campaign Goal Setting
Every influencer campaign needs a clear purpose. Set goals for awareness, engagement or sales that are specifi...
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225
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Influencer Selection
Choose influencers who truly fit your brand by looking beyond follower counts at audience match, engagement qu...
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290
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Brief Creation
Write influencer briefs that creators can act on: clear goals, key messages, deliverables, dos and don'ts, and...
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220
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Campaign Tracking
Follow an influencer campaign while it runs, not just at the end, using tracking links, promo codes and platfo...
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295
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Platforms & Tools
Choose and use the right platforms and tools to run influencer campaigns, from finding creators to tracking co...
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235
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Budget Management
Plan and control an influencer campaign budget, from setting spending limits and allocating funds to tracking...
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235
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Analytics & Reporting
Turn campaign data into clear reports by choosing meaningful metrics, reading the numbers correctly and presen...
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260
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Avoiding Campaign Mistakes
Recognise the mistakes that most often weaken influencer campaigns, such as poor creator fit and vague briefs,...
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210
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FTC Guidelines & Disclosures
Understand the FTC guidelines on endorsements and how to disclose paid partnerships, gifts and affiliate links...
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280
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Contracts & Deliverables
Read and shape influencer contracts with confidence by defining deliverables, deadlines, payment terms and app...
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170
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Licensing & Rights
Understand how content licensing works in influencer deals, including usage rights, duration, paid ads usage a...
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300
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Copyright Issues
Avoid common copyright problems in creator content by understanding how music, images, clips and other people'...
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295
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Platform Terms
Stay within the rules of each social platform by understanding community guidelines, branded content policies...
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180
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Conflict of Interest
Identify and manage conflicts of interest in influencer work, such as competing brand deals or personal ties,...
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220
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Transparency in Partnerships
Build partnerships that audiences trust by being open about sponsorships, sharing honest opinions and communic...
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225
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Detecting Influencer Fraud
Spot signs of fake followers, bought engagement and inflated results before partnering with a creator, and pro...
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255
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Turning Influence into Business
Treat your online influence as a real business by defining what you offer, organising income streams and setti...
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195
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Hiring a Support Team
Know when and how to bring in help, from editors and assistants to managers, so you can delegate work, brief p...
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275
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Launching Products/Courses
Turn your expertise into your own digital products or educational materials, and plan a launch that fits your...
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260
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Personal Finance Management
Manage creator income with more confidence by handling irregular payments, separating business and personal mo...
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190
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Public Speaking Opportunities
Prepare for speaking on stages, panels and podcasts by finding the right opportunities, pitching yourself and...
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175
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Expanding to Other Media
Extend your brand beyond social feeds into podcasts, newsletters, books and other media while keeping your voi...
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265
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Global Scaling Strategy
Plan how to reach audiences and brands in new countries by adapting content, language and partnerships to loca...
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250
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Long-Term Goal Planning
Set meaningful long-term goals for your creator career or brand, break them into realistic milestones and revi...
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205
credits
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