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FTC (Federal Trade Commission) guidelines protect consumers by ensuring transparency in influencer marketing. If you receive compensation—money, gifts, or discounts—for promoting a product, you must disclose it clearly. Use unambiguous labels like #ad, #sponsored, or “Paid Partnership with [Brand]” at the beginning of captions or spoken early in videos. Don’t hide disclosures in hashtags, Stories slides, or vague terms like #collab. Even affiliate links must be disclosed (e.g., “I earn from qualifying purchases”). FTC rules apply across platforms—Instagram, YouTube, TikTok, blogs, etc. Non-compliance can lead to legal issues or lost trust. Platforms may also penalize undisclosed ads. Always follow brand guidelines for disclosure, but prioritize clarity for your audience. Be transparent, honest, and consistent. Influencers who follow FTC rules protect their reputation, strengthen audience trust, and stay legally compliant—critical for long-term success in the industry.
Transparency is not just ethical—it’s the law. This module walks you through the essential FTC (Federal Trade Commission) guidelines and disclosure rules for influencers. Whether you're working with Indian, US, or global brands, following proper advertising laws protects your brand and your audience. We start by breaking down the key requirements: disclosing paid partnerships, gifted products, affiliate links, sponsored posts, and brand collaborations. You’ll learn which formats require disclosures—stories, reels, posts, videos, livestreams, and blogs—and where to place those disclosures for clarity. We show you how to use terms like “Paid Partnership,” “Sponsored,” or “Ad” clearly and conspicuously, avoiding vague labels like “#collab” or burying disclosures in hashtags. We explain India’s ASCI guidelines, UK ASA rules, and how they compare to FTC policies. The module includes examples of compliant vs. non-compliant posts and how enforcement actions work. You’ll also learn how to work disclosures into your captions or verbal content naturally—without sounding robotic. Templates for disclosure placement, brand agreement clauses, and influencer best practices are included. This module is crucial for avoiding legal penalties, maintaining trust, and keeping your platform safe. Being open with your audience builds loyalty, not doubt. Mastering disclosures makes you a true professional in the influencer space.
