Skil Sink

Loading page

contact@skilsink.com
English 日本語
$ USD ¥ JPY HK$ HKD
Login Create Account

Self-paced e-learning materials

Detecting Influencer Fraud

Detecting Influencer Fraud
Legal, Ethics & Compliance 4 skill levels

Spot signs of fake followers, bought engagement and inflated results before partnering with a creator, and protect your campaign budget from wasted spend.

Starting from 255 credits Choose your skill level
  • 4 skill levels
  • Category: Legal, Ethics & Compliance
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Some accounts grow their numbers with purchased followers, engagement groups or automated activity. These inflated figures can mislead brands into paying for an audience that does not really exist. This material explains common forms of influencer fraud and practical checks to use before agreeing a partnership.

What this material covers
• Fake followers, bot comments and engagement pods explained
• Warning signs in follower growth, comments and audience location
• Checking engagement quality rather than engagement volume
• Asking creators for audience insights and past results
• Using third-party tools carefully and recognising their limits

Who it is for
Brands, agencies and campaign managers who select creators and want to make safer partnership decisions.

You can use it to build a short vetting checklist and apply it whenever you review a new creator.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    255 credits

    • What you will learn

      You will learn what fake followers, bot comments and engagement pods are, how they inflate numbers, and the most obvious warning signs you can spot simply by looking carefully at a creator's profile and recent posts.

    • Purpose of this level

      Suited to brand staff and marketers who are new to choosing creators and want to avoid paying for audiences that are not real. It introduces the main forms of influencer fraud in simple, practical language.

    • Expected outcome

      You should be able to recognise the common signs of inflated followers and engagement on a creator's account. You will be ready to ask a few basic questions and request key audience data before agreeing to work with someone new.

  • Intermediate

    495 credits

    • What you will learn

      You will study follower growth patterns, comment quality, audience location and age data, and how to request audience insights and past campaign results from creators in a professional and respectful way.

    • Purpose of this level

      For those who already know the basic warning signs and now want a reliable way to check creators before each campaign. It turns general awareness into a repeatable review process that the whole team can use.

    • Expected outcome

      You should be able to carry out a structured check of a creator using profile data and the insights they share. You will be better prepared to tell the difference between a small real audience and a large inflated one.

  • Advanced

    655 credits

    • What you will learn

      You will examine subtle manipulation, comparing engagement quality across platforms, using third-party analytics tools while understanding their limits, and combining several signals before making a judgement about a creator.

    • Purpose of this level

      Intended for campaign managers and agencies vetting many creators across several platforms. It deals with the less obvious cases, where fraud is mixed with genuine activity and simple checks are not enough.

    • Expected outcome

      You should be able to assess borderline cases carefully and explain the reasoning behind each decision. You will be ready to manage vetting across larger creator lists without relying on a single number or tool.

  • Expert

    1,080 credits

    • What you will learn

      You will explore building vetting standards and checklists for a team, adding verification steps to contracts and briefs, reviewing performance after campaigns, and balancing strict checks with fair treatment of genuine creators.

    • Purpose of this level

      Made for brand leaders and agency heads responsible for protecting marketing budgets across many campaigns. It looks at fraud prevention as an ongoing system for the organisation rather than a one-time check.

    • Expected outcome

      You should be able to design a vetting process that others in your organisation can follow consistently. You will be better prepared to reduce the risk of fraud while keeping relationships with honest creators positive.