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Self-paced e-learning materials

Campaign Goal Setting

Campaign Goal Setting
Influencer Campaign Management 4 skill levels

Every influencer campaign needs a clear purpose. Set goals for awareness, engagement or sales that are specific, measurable and linked to the right metrics.

Starting from 225 credits Choose your skill level
  • 4 skill levels
  • Category: Influencer Campaign Management
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Clear goals are the starting point of any influencer campaign. They decide which creators you choose, what content you ask for and how you judge success, so vague goals often lead to results that are hard to evaluate.

What this material covers
• Common campaign objectives, from awareness to conversions
• Turning a broad aim into specific, measurable goals
• Matching each goal to suitable metrics
• Aligning campaign goals with wider marketing plans
• Setting realistic expectations with stakeholders

Who it is for
Marketers and brand teams planning influencer campaigns, and creators who want to understand how brands define success.

Use the goal-setting steps to write clear objectives for your next campaign before any creators are contacted.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    225 credits

    • What you will learn

      You will learn the common campaign objectives, such as awareness, engagement, website traffic and sales. Simple examples show how each objective changes the type of creator and content a campaign needs.

    • Purpose of this level

      For marketers, brand teams and creators who are new to planning influencer campaigns. It explains why clear goals come first and how they guide every later decision about which creators and content to choose.

    • Expected outcome

      By the end of this level, you should be able to choose a suitable main objective for a simple campaign and explain why it fits. You will be better prepared to start planning with a clear sense of direction.

  • Intermediate

    490 credits

    • What you will learn

      You will practise writing specific, measurable goals, matching each goal to suitable metrics and setting sensible benchmarks. You will also learn how to avoid goals that sound impressive but are difficult to track.

    • Purpose of this level

      Suited to those who understand campaign objectives and now need goals that can actually be measured. The focus is on turning broad aims into specific targets that everyone involved can work towards together.

    • Expected outcome

      You should be able to set measurable goals for a campaign and link each one to the data that will show progress. Evaluating and explaining results afterwards should become much more straightforward.

  • Advanced

    685 credits

    • What you will learn

      You will examine how to prioritise between competing objectives, set goals across different platforms and markets and align influencer goals with wider marketing plans. The material also covers agreeing realistic expectations with stakeholders.

    • Purpose of this level

      Intended for experienced marketers running campaigns with several objectives, markets or stakeholders. It addresses goal setting in situations where priorities compete with each other and budgets are limited.

    • Expected outcome

      You will be ready to build a goal framework for complex campaigns that stakeholders understand and support. Decisions about creators, content and budget should then follow more clearly from it.

  • Expert

    1,085 credits

    • What you will learn

      You will study how to connect campaign goals to business outcomes, compare goals across a full calendar of campaigns and refine targets using past results. You will also consider how to communicate goal frameworks to teams and leadership.

    • Purpose of this level

      Aimed at senior marketers and team leads responsible for influencer strategy across many campaigns. It looks at goal setting as one connected part of long-term brand planning and wider business planning.

    • Expected outcome

      You should be able to set strategic goals that guide an entire influencer function and adjust them as the business changes. The aim is campaigns that consistently support the wider priorities of the business.