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Self-paced e-learning materials

Campaign Tracking

Campaign Tracking
Influencer Campaign Management 4 skill levels

Follow an influencer campaign while it runs, not just at the end, using tracking links, promo codes and platform insights to see what is working and adjust.

Starting from 295 credits Choose your skill level
  • 4 skill levels
  • Category: Influencer Campaign Management
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Tracking shows how an influencer campaign is performing while there is still time to act on it. With the right links, codes and data collection in place from the start, you can compare creators, spot problems early and report results clearly.

What this material covers
• Setting up tracking links and UTM parameters
• Using unique promo codes for each creator
• Collecting post data and platform insights from creators
• Monitoring performance while the campaign is live
• Organising data so it is ready for final reporting

Who it is for
Marketers and campaign managers running influencer campaigns, and creators who want to share clearer results with brands.

Set up the tracking steps before your next campaign launches so the data you need is collected from the first day.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    295 credits

    • What you will learn

      You will learn the basics of tracking links, UTM parameters and promo codes, and which simple metrics are worth watching. Easy examples show how to set up tracking for a single creator post.

    • Purpose of this level

      For marketers and creators who are new to measuring influencer campaigns. It explains why tracking needs to be set up before a campaign starts and what it can tell you once the content goes live.

    • Expected outcome

      By the end of this level, you should be able to prepare basic tracking for a campaign and read the first results. You will be better prepared to show clearly and simply what a campaign achieved.

  • Intermediate

    500 credits

    • What you will learn

      You will practise assigning unique links and codes to each creator, collecting post data and platform insights and organising results in a shared sheet. You will also learn how to spot underperforming content early.

    • Purpose of this level

      Suited to those who have tracked simple campaigns and now manage several creators at once. The focus is on collecting consistent data and monitoring performance while the campaign is still live.

    • Expected outcome

      You should be able to track several creators consistently and make adjustments while a campaign is running. Final reporting should become quicker, clearer and more accurate as a result.

  • Advanced

    735 credits

    • What you will learn

      You will examine combining platform data with website analytics, handling gaps in creator-reported figures and tracking results that happen after the post, such as later purchases. The material also covers setting up dashboards for ongoing monitoring.

    • Purpose of this level

      Intended for experienced marketers running campaigns across multiple platforms, markets or sales channels. It addresses tracking when data comes from many sources and does not always agree.

    • Expected outcome

      You will be ready to build a tracking setup that brings different data sources together into one reliable view. Decisions during and after a campaign should then rest on clearer evidence.

  • Expert

    990 credits

    • What you will learn

      You will study standardising tracking across all campaigns, comparing results over time and understanding the limits of attribution. You will also consider how to set data rules that creators, agencies and internal teams can follow.

    • Purpose of this level

      Aimed at senior marketers and analytics leads responsible for measurement across many influencer campaigns. It treats tracking as a long-term system that supports planning, budgeting and overall strategy.

    • Expected outcome

      You should be able to design a measurement system that makes results comparable across campaigns and guides future investment. The aim is influencer decisions based on consistent, trustworthy data.