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Influencer Marketing Basics

Self-paced e-learning materials

Influencer Marketing Basics

8 materials

Influencer Marketing Basics 4 levels What Is Influencer Marketing? A clear introduction to influencer marketing: what it is, how creators and brands work together, and why it ha... Starting from 275 credits View material
Influencer Marketing Basics 4 levels History & Rise of Influencer Culture Trace how influencer culture grew from early blogs and online communities into a major marketing channel, and... Starting from 190 credits View material
Influencer Marketing Basics 4 levels Types of Influencers From nano to mega, and from lifestyle to niche experts, see how influencer types differ in reach, audience tru... Starting from 240 credits View material
Influencer Marketing Basics 4 levels How Influencer Marketing Works Follow an influencer campaign from first idea to final report, and see how brands, creators and audiences conn... Starting from 165 credits View material
Influencer Marketing Basics 4 levels Benefits of Influencer Marketing Why do brands invest in creators? Examine the main benefits of influencer marketing, from trust and reach to c... Starting from 300 credits View material
Influencer Marketing Basics 4 levels Influencer vs. Traditional Marketing Compare influencer marketing with TV, print and display advertising to see where each approach works best and... Starting from 225 credits View material
Influencer Marketing Basics 4 levels Understanding Audience Psychology Understand why people follow, trust and act on creator content, from social proof to parasocial connection, so... Starting from 180 credits View material
Influencer Marketing Basics 4 levels Key Terms & Concepts Get comfortable with the words used across influencer marketing, including reach, engagement rate, CPM, UGC an... Starting from 260 credits View material