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Conflict of Interest

Conflict of Interest
Legal, Ethics & Compliance 4 skill levels

Identify and manage conflicts of interest in influencer work, such as competing brand deals or personal ties, so recommendations stay credible and fair.

Starting from 220 credits Choose your skill level
  • 4 skill levels
  • Category: Legal, Ethics & Compliance
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

A conflict of interest arises when a creator's personal or financial ties could affect how honestly they present a product or brand. Handled poorly, it damages audience trust and brand relationships. This material explains how conflicts of interest appear in influencer marketing and how to recognise, disclose and manage them.

What this material covers
• What a conflict of interest looks like in creator and brand work
• Promoting competing brands and exclusivity expectations
• Personal relationships, investments and ownership stakes
• Reviews and recommendations when a brand relationship exists
• Simple ways to disclose, decline or step back from a deal

Who it is for
Creators, talent managers and brand teams who want to keep partnerships fair and recommendations believable.

You can use it to review your current partnerships and set clear personal rules for accepting future deals.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    220 credits

    • What you will learn

      You will learn what a conflict of interest looks like, from promoting competing brands to recommending a product you have a stake in. Short examples show why these situations can affect audience trust.

    • Purpose of this level

      Made for creators and marketers who have heard the term conflict of interest but are not sure how it applies to influencer work. It explains the idea in simple, everyday terms with situations creators commonly face.

    • Expected outcome

      You should be able to recognise common conflicts of interest in creator and brand work as they arise. You will be ready to pause and think carefully before accepting a deal that feels unclear or uncomfortable.

  • Intermediate

    430 credits

    • What you will learn

      You will study exclusivity expectations, personal relationships, investments and reviews made while a brand relationship exists. Simple ways to disclose, decline or step back from a deal are also covered.

    • Purpose of this level

      Suited to learners who work with several brands and want clear ways to handle overlapping relationships. The focus is on honest disclosure and practical decision-making when interests start to overlap.

    • Expected outcome

      You should be able to decide whether to disclose, decline or adjust a deal when your interests overlap. You will be better prepared to keep your recommendations believable to the audience that follows you.

  • Advanced

    770 credits

    • What you will learn

      You will explore agency conflicts between competing clients, creators with ownership stakes, category exclusivity across a roster and handling conflicts found mid-campaign. Documenting decisions clearly is also covered.

    • Purpose of this level

      Intended for talent managers, agencies and brand teams who manage many relationships where conflicts can be harder to see. It addresses conflicts that involve several parties, clients or creators at once.

    • Expected outcome

      You should be able to identify and manage conflicts of interest across a whole roster of creators or clients. You will be ready to handle a conflict discovered during a campaign in a fair and transparent way.

  • Expert

    1,080 credits

    • What you will learn

      You will examine conflict of interest policies, review processes for new partnerships and the trade-offs between business opportunity and credibility. Guiding teams and creators through grey areas is discussed in depth.

    • Purpose of this level

      Created for leaders who set ethical standards for a brand, agency or creator business. It treats conflict management as a foundation of long-term trust with audiences and partners, not as an occasional check.

    • Expected outcome

      You should be able to create a clear conflict of interest policy and apply it consistently to new deals. You will be better prepared to protect long-term trust even when a deal is commercially attractive.