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Self-paced e-learning materials

Transparency in Partnerships

Transparency in Partnerships
Legal, Ethics & Compliance 4 skill levels

Build partnerships that audiences trust by being open about sponsorships, sharing honest opinions and communicating clearly with brands at every stage.

Starting from 225 credits Choose your skill level
  • 4 skill levels
  • Category: Legal, Ethics & Compliance
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Transparency goes beyond adding a disclosure label. It means being honest with the audience about why content exists and being clear with brand partners about what the creator will and will not say. This material explains how open communication strengthens trust on both sides of a partnership.

What this material covers
• Why audiences value openness about sponsored content
• Sharing honest opinions, including limitations of a product
• Setting expectations with brands about creative freedom
• Being open about gifted products, affiliate earnings and long-term deals
• Handling audience questions about partnerships calmly

Who it is for
Creators and brand teams who want partnerships that feel genuine and protect long-term audience trust.

You can use it to shape a clear, consistent way of talking about partnerships with both your audience and your brand partners.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    225 credits

    • What you will learn

      You will study what transparency means beyond a disclosure label, why audiences notice when something feels hidden, and simple ways to explain gifted items, paid posts and affiliate links in your own words.

    • Purpose of this level

      Start here if you are new to sponsored content and want to understand why honesty matters so much to audiences. It explains transparency in plain terms so you can approach your first partnerships with confidence.

    • Expected outcome

      By the end of this level, you should be able to explain clearly why a piece of content exists and label partnerships in a way your audience easily understands. You will also be ready to answer simple questions about sponsorships honestly.

  • Intermediate

    475 credits

    • What you will learn

      You will look at sharing balanced opinions that include a product's limitations, agreeing creative freedom with brands before work begins, and being open about long-term deals and affiliate earnings without sounding defensive.

    • Purpose of this level

      This level suits creators who already disclose partnerships and now want their sponsored content to feel genuinely honest. It focuses on the conversations with brands and audiences that shape trust in everyday work.

    • Expected outcome

      You should be able to set clear expectations with brand partners about what you will and will not say. You will be better prepared to keep your honest voice while still delivering content that meets a partner's goals.

  • Advanced

    715 credits

    • What you will learn

      You will work through overlapping sponsors, negative experiences with a partner's product, audience criticism of a deal and brands asking for softer wording. You will also combine disclosure, messaging and contract terms into one consistent approach.

    • Purpose of this level

      Aimed at creators and brand teams managing several partnerships at once, where openness becomes harder to keep consistent. It helps you handle more sensitive situations without damaging trust on either side.

    • Expected outcome

      You should be ready to make confident decisions when honesty and a partner's wishes pull in different directions. You will be better able to respond calmly to public questions and protect your credibility during difficult moments.

  • Expert

    1,035 credits

    • What you will learn

      You will explore writing a transparency policy, building openness into briefs and agreements, weighing commercial pressure against audience trust, and guiding team members or other creators to communicate partnerships consistently.

    • Purpose of this level

      Designed for experienced creators, agencies and brand leads who want transparency to shape every partnership they manage. The focus moves from individual posts to the principles and policies behind long-term trust.

    • Expected outcome

      You should be able to design a clear standard for how partnerships are discussed across all your channels and projects. You will be ready to guide others through difficult trade-offs while keeping audience trust at the centre of every decision.