Beginner
220 credits
-
What you will learn
You will study the main factors behind a rate, such as reach, engagement, production effort and the number of deliverables. Key terms like usage rights and exclusivity are introduced with simple, everyday examples.
-
Purpose of this level
Written for creators who are unsure what to charge brands, this level explains the basics of creator pricing. It helps you understand why rates differ between creators and what brands are actually paying for in a deal.
-
Expected outcome
You should be able to explain the main elements of your rate and avoid pricing only by follower count. You will be ready to prepare a first, simple rate estimate that you can explain to a brand with confidence.