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Self-paced e-learning materials

Pinterest for Visual Influencers

Pinterest for Visual Influencers
Platform-Specific Strategies 4 skill levels

Use Pinterest as a visual search engine, with pin design, keywords and boards that help your ideas get discovered and send people to your content.

Starting from 250 credits Choose your skill level
  • 4 skill levels
  • Category: Platform-Specific Strategies
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Pinterest behaves more like a search engine than a social feed. People come to plan, collect ideas and find inspiration, which makes it a strong fit for visual creators in areas such as design, food, fashion, travel and home.

What this material covers
• How Pinterest differs from other social platforms
• Designing pins that stand out in search results
• Using keywords in pin titles, descriptions and boards
• Organizing boards around your audience's interests
• Linking pins to your blog, shop or other content

Who it is for
Visual creators, bloggers and small brands who want a steady source of discovery for their ideas and work.

Apply these methods to your own pins and boards, then review which ideas your audience saves most.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    250 credits

    • What you will learn

      You will learn how to set up a business profile, create your first boards and design simple pins with clear images and readable text. You will also study how pins link back to your website, shop or other content.

    • Purpose of this level

      Made for visual creators and bloggers who are new to Pinterest. It explains why the platform works like a visual search engine, and how that makes it different from social feeds built mainly around followers and friends.

    • Expected outcome

      By the end of this level, you should be able to set up a tidy profile with well-named boards and publish pins that clearly show what they offer. You will also be ready to link your pins to your own content.

  • Intermediate

    450 credits

    • What you will learn

      You will study keyword research for pin titles, descriptions and board names, along with design choices that stand out in search results. The material also covers seasonal planning and creating several pins for one piece of content.

    • Purpose of this level

      Suited to creators who already pin regularly but see few saves or clicks from their work. The emphasis moves to search visibility, stronger pin design and boards organised around what your audience is planning.

    • Expected outcome

      You should be able to write keyword-focused pins and plan content around the moments people search for ideas. You will be better prepared to use Pinterest analytics to see which designs earn saves and clicks.

  • Advanced

    795 credits

    • What you will learn

      You will explore how to combine video pins, idea-style pins and product pins in one plan, and how to organise a large board structure. You will also study testing designs, refreshing older content and linking Pinterest with your blog or shop strategy.

    • Purpose of this level

      Intended for creators and small brands who use Pinterest as a steady source of traffic. It deals with larger libraries of content, product pins and balancing fresh pins with older material that still performs.

    • Expected outcome

      By the end, you should be able to manage a structured Pinterest presence that steadily supports your website or shop. You will be ready to test designs with purpose and decide which content to refresh, repeat or retire.

  • Expert

    1,035 credits

    • What you will learn

      You will examine how to build a Pinterest strategy for a brand or client, including trend research, creative guidelines and content systems. The material also covers trade-offs between volume and quality, and how Pinterest fits into a wider marketing mix.

    • Purpose of this level

      Aimed at experienced visual creators, marketers and brand teams who treat Pinterest as a long-term discovery channel. It focuses on strategy, where search trends, brand identity and business goals must work together.

    • Expected outcome

      You should be able to design and document a Pinterest strategy that a team can follow consistently over time. You will be better prepared to align visual content with search demand, seasonal interest and long-term brand goals.