Understanding Algorithms

About Course

Algorithms determine who sees your content and how often. Each platform has unique ranking factors: Instagram values engagement and consistency; TikTok emphasizes watch time, completion rate, and trends; YouTube focuses on click-through rate, retention, and frequency. Understanding these signals helps you optimize your content for better reach. Use hooks early in your videos or captions to capture attention. Encourage likes, comments, shares, and saves to increase engagement. Post when your audience is most active and avoid frequent content deletions, which may reset momentum. Use relevant hashtags, descriptions, and titles to improve discoverability. Keep content niche-focused—the more consistent your topics, the better the algorithm can categorize you. Monitor platform analytics to see what content performs best and adjust accordingly. Algorithms evolve, so staying informed is key. Influencers who understand and adapt to platform logic grow faster, reach more people, and build more stable, lasting visibility and influence.

Description

Algorithms decide who sees your content—and understanding how they work is crucial to increasing reach and engagement. This module breaks down the algorithms of major platforms including Instagram, TikTok, YouTube, and LinkedIn in a way that’s easy to grasp and apply. You’ll learn what signals each algorithm values—watch time, saves, comments, shares, hashtags, posting time, and engagement speed. We’ll also explain how algorithms change based on content type: videos, carousels, Reels, Stories, or Lives. Learn to improve your content’s performance by creating strong hooks, using trending audio, encouraging interaction, and optimizing posting times. We’ll also touch on how the “For You Page,” Explore Tab, and Suggested Posts work, and how to craft your posts to land there more often. Understand the importance of consistency and how breaks in posting can affect your reach. The module also covers shadowbanning myths, content violations, and how to troubleshoot low engagement. We'll help you read analytics dashboards to spot patterns and adapt your strategy. You’ll also get myth-busting facts—like why follower count doesn’t guarantee visibility and why hashtags alone won’t boost performance. Each platform has its nuances, and we break them down with real data and creator examples. Whether you're new or experienced, understanding algorithms gives you the edge to get your content seen more often by the right audience. By the end of this module, you’ll feel more in control of your content’s visibility and be able to create with both creativity and strategy in mind. No guesswork—just smart growth.