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Self-paced e-learning materials

Hashtag Strategy

Hashtag Strategy
Audience Growth & Community Building 4 skill levels

Well-chosen hashtags help the right people discover your posts. Research, group and test hashtags that match your niche instead of relying on generic tags.

Starting from 165 credits Choose your skill level
  • 4 skill levels
  • Category: Audience Growth & Community Building
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Hashtags still help platforms and users understand what your content is about, but their role differs between platforms. A focused, well-researched set of tags usually works better than long lists of popular but unrelated ones.

What this material covers
• How each major platform uses hashtags today
• Researching tags that match your niche and audience
• Mixing broad, niche and branded hashtags
• Avoiding banned, spammy or misleading tags
• Reviewing hashtag performance and updating your sets

Who it is for
Creators who add hashtags without a clear plan, and brands creating campaign or community hashtags.

Build a few hashtag groups for your main topics while reading and refine them based on what you observe.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    165 credits

    • What you will learn

      You will learn how hashtags help platforms and people understand your content, how their role differs between major platforms and how to find simple tags related to your niche. Examples show the difference between relevant and unrelated tags.

    • Purpose of this level

      Suited to creators who add hashtags out of habit without knowing whether they help. It explains what hashtags do today and why a small, relevant set usually works better than a long list of popular tags.

    • Expected outcome

      By the end of this level, you should be able to choose a small set of relevant hashtags for each post and avoid obviously spammy ones. You will understand how hashtag use differs across the platforms you work with.

  • Intermediate

    395 credits

    • What you will learn

      You will study how to research tags through search and similar accounts, mix broad, niche and branded hashtags and create groups for your main content themes. You will also look at banned or misleading tags and how to check them.

    • Purpose of this level

      For creators who already use hashtags and want a more organised, research-based approach. It focuses on building reusable tag groups that match specific topics, content types and the audiences you want to reach.

    • Expected outcome

      After this level, you should be able to maintain a set of researched hashtag groups for your recurring topics. You will be better prepared to avoid restricted tags and choose combinations that suit each individual post.

  • Advanced

    780 credits

    • What you will learn

      You will explore creating branded and campaign hashtags, checking them for existing meanings, encouraging audiences to use them and tracking their spread. The material also covers reviewing hashtag performance and adjusting sets across several platforms.

    • Purpose of this level

      Intended for experienced creators and brand teams running campaign or community hashtags. It deals with using hashtags as part of a wider campaign and discovery strategy rather than deciding them post by post.

    • Expected outcome

      By the end of this level, you should be able to plan a campaign hashtag, check it for risks and measure how it is used. You will be ready to review hashtag data regularly and update your approach on each platform.

  • Expert

    965 credits

    • What you will learn

      You will examine how the value of hashtags is changing, how keyword and search optimisation now work alongside tags and how to set guidelines for a team. It also weighs the trade-offs between broad visibility, community focus and brand protection.

    • Purpose of this level

      Created for strategists and senior creators responsible for discovery across many accounts or campaigns. It looks at how hashtags fit alongside search, keywords and recommendations in a long-term visibility plan.

    • Expected outcome

      After this level, you should be able to set a discovery strategy that combines hashtags, keywords and content signals sensibly. You will be better prepared to write clear hashtag guidelines and review them as platforms evolve.