Hashtag Strategy

About Course

A smart hashtag strategy boosts discoverability and engagement on platforms like Instagram, TikTok, and LinkedIn. Hashtags categorize your content and make it searchable. Use a mix of trending, niche-specific, and branded hashtags. Avoid overly generic tags (#love, #happy) as competition is too high. Instead, aim for hashtags with 10K to 500K posts for better visibility. Use platform search tools or apps like Flick to find relevant options. On Instagram, 5–10 focused hashtags in the caption or comments is ideal. On TikTok, combine trending hashtags with descriptive ones. Update your hashtag sets regularly based on analytics and trends. Avoid using banned or irrelevant tags—they may reduce reach. Create a custom branded hashtag for your content or community. Hashtags should complement your caption and content, not overwhelm them. A solid strategy helps algorithms categorize your posts, increases the chance of appearing on discovery feeds, and attracts new, interested followers organically.

Description

Hashtags are more than just add-ons—they're a discovery tool that helps expand your content's reach to new audiences. This module teaches you how to research, select, and apply hashtags across platforms like Instagram, TikTok, LinkedIn, and YouTube. You’ll learn how different platforms treat hashtags, how many to use, and how to avoid overuse or spammy behavior. We’ll introduce hashtag categories: niche-specific, trending, branded, location-based, and community-focused. You'll learn how to create a rotating hashtag bank based on your content pillars and update it regularly. The module includes tools like Hashtagify, Flick, and TikTok Creative Center for research, plus strategies for testing and analyzing results. We’ll walk you through hashtag do’s and don’ts—what helps reach and what hurts engagement. Real-world examples show how the right hashtags helped creators get discovered and grow followers fast. You'll also learn about shadowbans, blocked hashtags, and visibility issues. Hashtags aren’t magic, but when used strategically alongside strong content, they make your posts more searchable and visible. By the end of this module, you’ll know how to build hashtag strategies for different goals—reach, niche engagement, viral discovery, or brand collaboration visibility. You’ll have 100+ hashtag ideas, worksheet templates, and case studies to reference. Whether you're growing organically or scaling faster, this lesson helps you make smarter hashtag decisions that actually support your goals.