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Giveaways & Contests

Giveaways & Contests
Audience Growth & Community Building 4 skill levels

Giveaways can spark attention, but only when they are planned well. Design contests with clear rules, fair prizes and goals that attract genuine followers.

Starting from 255 credits Choose your skill level
  • 4 skill levels
  • Category: Audience Growth & Community Building
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Giveaways and contests are a popular way to encourage interaction, but poorly planned ones can attract people who leave as soon as the prize is gone. Careful planning keeps the activity fair, compliant with platform rules and aligned with your audience.

What this material covers
• Setting a clear purpose for a giveaway or contest
• Choosing prizes that appeal to your real audience
• Writing simple, transparent entry rules
• Checking platform policies and local requirements
• Selecting winners fairly and announcing results openly

Who it is for
Creators planning their first giveaway, and brands partnering with creators on promotional contests.

Plan a sample giveaway alongside the material so you have a ready checklist for the real thing.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    255 credits

    • What you will learn

      You will learn the difference between a giveaway and a contest, how to set a simple purpose and how to choose a prize your real audience would value. Easy examples show clear entry rules and fair ways to pick a winner.

    • Purpose of this level

      Suited to creators and small brands planning their first giveaway or contest. It explains why these activities are popular and how poor planning can attract people with no real interest in your content.

    • Expected outcome

      By the end of this level, you should be able to plan a small, simple giveaway with a clear purpose and easy rules. You will understand the basic steps for choosing and announcing a winner fairly and openly.

  • Intermediate

    425 credits

    • What you will learn

      You will study how to write transparent entry rules, check platform promotion policies and local requirements, and plan content before and after the giveaway. You will also look at common problems such as fake entries and disappointed participants.

    • Purpose of this level

      For creators who have run a giveaway before and want the next one to be more effective and better organised. It focuses on rules, platform policies and follow-up that keeps new followers interested afterwards.

    • Expected outcome

      After this level, you should be able to run a giveaway that follows platform rules and has a clear plan for what happens next. You will be better prepared to filter suspicious entries and communicate results openly.

  • Advanced

    755 credits

    • What you will learn

      You will explore planning partner giveaways with brands or other creators, running contests across platforms and agreeing who handles prizes, shipping and winner contact. The material also covers measuring results beyond the number of entries.

    • Purpose of this level

      Intended for experienced creators and brands running contests with partners or across several platforms. It deals with the extra coordination, responsibility and risk that larger promotions usually involve.

    • Expected outcome

      By the end of this level, you should be able to coordinate a multi-partner or multi-platform contest with clear responsibilities. You will be ready to evaluate whether a promotion reached the right people, not only how many.

  • Expert

    1,000 credits

    • What you will learn

      You will examine how giveaways affect audience quality, brand perception and trust over time, and how to design recurring or community-driven contests. It also weighs the trade-offs between quick visibility and long-term audience value.

    • Purpose of this level

      Created for marketers and senior creators who decide how promotions fit into a wider growth and brand strategy. It looks at using contests sparingly and deliberately so they build community rather than short-term numbers.

    • Expected outcome

      After this level, you should be able to decide when a giveaway or contest is the right tool and design one that supports long-term goals. You will be better prepared to set promotion guidelines for a team or brand.