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Self-paced e-learning materials

Collaborations & Shoutouts

Collaborations & Shoutouts
Audience Growth & Community Building 4 skill levels

Working with other creators can introduce you to new, relevant audiences. Find suitable partners, plan fair collaborations and run shoutouts that benefit both sides.

Starting from 220 credits Choose your skill level
  • 4 skill levels
  • Category: Audience Growth & Community Building
  • Each level is unlocked separately with credits
  • Access information typically arrives within 24 hours of confirmed payment
  • If nothing has arrived after 72 hours, please contact us

Levels are unlocked with credits from your account balance. You can buy more credits whenever you need them.

About this e-learning material

Collaborations and shoutouts let creators share audiences who already have similar interests. When the partnership is a good match and the content is planned together, both creators and their followers benefit.

What this material covers
• Finding creators whose audience and values match yours
• Writing friendly, specific collaboration proposals
• Formats such as co-created videos, takeovers and shared posts
• Agreeing responsibilities and timing in advance
• Reviewing results and keeping good creator relationships

Who it is for
Creators ready to reach new audiences through partnerships, and managers organising creator-to-creator campaigns.

List a few potential partners as you read and prepare a first proposal using the steps provided.

Choose your skill level

Each level is unlocked separately with credits

  • Beginner

    220 credits

    • What you will learn

      You will learn the common types of collaboration, including shoutouts, co-created videos and takeovers, and how to find creators with similar audiences and values. Simple examples show what makes a collaboration feel natural to followers.

    • Purpose of this level

      Made for creators who have never collaborated before and are unsure how partnerships between creators work. It introduces why sharing audiences can help both sides when the match between creators is right.

    • Expected outcome

      By the end of this level, you should be able to identify a few suitable creators to approach and choose a simple collaboration format. You will understand what a fair and friendly partnership between creators looks like.

  • Intermediate

    350 credits

    • What you will learn

      You will study how to write friendly, specific collaboration proposals, plan content together and agree responsibilities, timing and posting details in advance. You will also look at common problems such as uneven effort or last-minute changes.

    • Purpose of this level

      For creators ready to organise their first real collaborations and make them run smoothly. It focuses on proposals, shared planning and agreeing who does what before anything is published on either account.

    • Expected outcome

      After this level, you should be able to send a clear proposal and coordinate a collaboration from idea to publication. You will be better prepared to handle small disagreements and keep the relationship positive.

  • Advanced

    780 credits

    • What you will learn

      You will explore planning multi-creator series, collaborations that involve a sponsoring brand and cross-platform takeovers. The material also covers measuring results for each partner, sharing data fairly and deciding which partnerships to repeat.

    • Purpose of this level

      Intended for experienced creators and managers coordinating several collaborations or group projects at once. It addresses more complex partnerships involving multiple creators, platforms or a sponsoring brand.

    • Expected outcome

      By the end of this level, you should be able to manage collaborations involving several creators with clear shared goals. You will be ready to review results with partners and build a network of reliable collaborators.

  • Expert

    1,090 credits

    • What you will learn

      You will examine how to build and maintain creator networks, design recurring collaborative formats and set principles for fair partnerships. It also weighs trade-offs such as audience overlap, brand conflicts and protecting your own positioning.

    • Purpose of this level

      Designed for senior creators, agency staff and community builders who shape creator networks. It looks at collaboration as a long-term strategy that builds reputation and mutual support across a whole niche.

    • Expected outcome

      After this level, you should be able to lead a long-term collaboration strategy that benefits everyone involved. You will be better prepared to make balanced decisions about which partnerships strengthen your position over time.